Users will soon have a updated setting that enables them to lessen the amount of AI-created content appearing in their feeds. This initiative comes as the company announced that it now features in excess of 1 billion content made with AI.
Trial and Implementation
This change is undergoing trials over the coming weeks before a full-scale launch. This advancement coincides with a surge in AI content, fueled by new content generation software.
The Broader AI Trend
It has been noted that almost a tenth of the quickest rising video streams on a popular video site exclusively feature clips produced artificially. A significant portion of this output is considered “AI slop”, a term for poor-quality, mass-produced content that is typically illogical or dreamlike.
Our research shows that numerous viewers enjoy content produced via AI tools, from computer-generated images to informative clips, and we aim to give people the option to see more or less of that, according to their own preferences,” said a platform representative.
Scale of AI Content
The service shared that there are currently over a billion videos on its network labeled as made with AI. Overall, more than 100 mn videos are submitted to the app every day, making clips made by AI a relatively small portion of its complete catalog.
How to Adjust Settings
Viewers will be able to decrease or raise the level of AI-generated videos they view by accessing the topic control feature in the application and choosing “AI-generated content”. Further subjects that are already be controlled under the setting include current affairs, style, beauty, and movement.
Content Labeling and Policies
The platform’s policies oblige creators to tag “realistic” artificially created content, and it prohibits malicious AI impersonations of celebrities or emergencies. Any realistic AI-generated clip that is unmarked can be taken down under its user guidelines.
Additionally, the platform will from now on apply an artificially created tag to content produced via its proprietary AI systems, or identified by an cross-platform project for identifying content made by AI. This measure is intended to help prevent users from attempting to bypass the disclosure requirement.
Responsible AI Funding
TikTok is also establishing a $2 million educational fund for specialists and institutions to create learning resources about using AI responsibly. This project will assist charitable organizations focused on teaching computer science.
Content Safety Approach
TikTok has supported its moderation strategy, amid debate over plans to cut jobs for hundreds of review team members in the United Kingdom. TikTok is planning to cut 439 jobs in its content moderation department in the UK capital, with labor groups and internet security professionals expressing worry that staff are being displaced by AI moderation.
A trust and safety lead stated that human moderation would remain essential, but automated tools can protect employees by eliminating the most graphic content before it gets reviewed by staff. The company reported a notable drop in explicit and harmful content handled by content reviewers over the past year due to intervention by its automated systems.
It is vital to balance humans and technology to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s very important to limit contact with dangerous material as rapidly, which is the area in which a lot of the machine support is really helping us operate efficiently.”
