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Toto Wolff Preparing to Sell Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to record-breaking achievements in F1

Toto Wolff is engaged in advanced talks to sell a portion of his ownership stake in the Mercedes Formula 1 team.

This transaction estimates Mercedes at £4.6bn – a record for an F1 team – following McLaren were valued at £3.5 billion in a change of ownership structure in September.

Wolff, who holds one-third of Mercedes F1, would sell a stake approximately 5%.

Wolff, aged 53 would stay on as team boss and chief executive officer if the sale goes through.

Ownership Structure

The other shareholders in the team are Mercedes and industrial group Ineos Group, who each also own a third of the company.

An official representative stated: "We are providing no official statement on the matter. The governance of Mercedes F1 stays unchanged, and all three partners are dedicated to the ongoing success of the brand in Formula One."

Financial Increase

The deal signifies a significant increase in value of Mercedes F1 since Ineos bought its stake for £208 million in 2022.

The rise demonstrates the growth in valuations of F1 teams recently as a consequence of the increasing appeal of the sport globally.

This was also seen in the box-office performance of the F1 movie starring Hollywood star Brad Pitt, which was released in summer 2023 and earned more than $630 million (£458m) at cinemas worldwide.

The film represents Pitt's most successful movie and the most successful sports film to date.

Current Performance

The Mercedes team are runner-up in the team standings, trailing McLaren, with three races remaining this season.

Mercedes' primary racer George Russell has secured victory in two of the 21 grands prix so far and is fourth in the drivers' championship behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a unprecedented eight consecutive constructors' championships and seven driver championships, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

By

Kevin Cortez

Interior designer and lifestyle blogger passionate about modern aesthetics and functional home spaces, sharing insights from years of experience.

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